The motivation letter for the Innovation and Technology Management programme consists of two parts: a written part (essay) and a video recording.
1. Written part (essay)
The essay should be written in English, contain approximately 3000-3500 characters with spaces and contain following aspects.
Explanation on which innovation and/or technology topics are attractive for the student to write the master’s thesis. The applicant should propose a potential master’s thesis topic and
a) explain the research topic, including what is novel about it
b) motivate why it is interesting and important to study this topic
c) discuss how to explore this topic and what would be the methodology
Description on the innovation and/or technology career that the applicant would like to follow, which
a) explains what attracts the applicant in this career path
b) discusses how ITM programme would help to achieve this career goal
c) argues what would be the biggest challenges in achieving this career goal
2. Short video CV
The applicant should record a video of up to 3 minutes in length, where the applicant’s face is clearly visible, voice clearly audible. The video should be in the “pitch” format: thoroughly thought, covering the catchiest attributes of the applicant. The video does not have to be done professionally – for example, it can be produced with a smartphone camera or webcam of the computer.
NB! The applicant must include a link to the video file in the motivation letter. When submitting the video link make sure the video can be accessed by anyone reading the motivation letter.
The video should address the following aspects:
a) highlights from the applicant's CV, including how the applicant’s background (previous studies and/or work experience) is related to ITM programme;
b) qualifications and job/entrepreneurial experience (if applicable) to help the student complete the studies in ITM programme and to achieve the career goal stated in the motivation letter;
c) if the student has programming knowledge in Python and/or R; has taken Statistics and Econometrics courses before, it is good to mention here;
d) which courses and topics from the ITM programme curriculum would support the career goal stated in the motivation letter.
Evaluation criteria for the motivation letter
a) the ideas for potential master thesis (defined a research problem, discussion on how to solve and explore the research problem) (max 40 points);
b) argumentation about the career goals and ITM programs contribution in achieving it (max 15 points);
c) the skills of argumentation and discussion as presented in the written text, including logicality of the structure of the letter, relevance of the information and arguments presented and abilities of self-expression in the written form (max 15 points);
d) in the short video CV the content, presentation skills (fluency, naturality and organization of the presentation) and understanding of the ITM programm will be assessed (max 30 points).
The maximum score for the motivation letter is 100 points and the result is positive only if the applicant gains 51 points or more. Only those applicants who score 66 points or higher (out of 100) as a combined score from both the motivation letter and the average grade of the previous study level, will be considered for admission.