The challenges of the research on Greenwashing field: the impacts on the different stakeholders
Arnaldo Coelho (University of Coimbra)
Thursday, 18 April 2024 at 14.00-15.00 Narva Rd 18 - 1024 and Zoom
Misleading information regarding environmental issues may bring damaging impacts to the company and its various stakeholders. We will identify the challenges of investigating the impacts on customers, employees, and B2B partners, as well as develop new strategies to approach data collection.